I Love Kelowna

Sports Team Branding and Marketing with Lucas Caneda

October 21, 2021 Luke J. Menkes Kelowna BC Canada REALTOR® Real Estate Agent / Lucas Caneda Season 3 Episode 223
I Love Kelowna
Sports Team Branding and Marketing with Lucas Caneda
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Lucas Caneda is Global Team Lead at UNIQORN Incubator and a professional rugby player for Sarlat Rugby Team. Lucas grew up as a die-hard rugby fan and started playing at the tender age of 5. Despite suffering what many thought would be a career-ending knee injury, he moved to France and built a career as a professional rugby player. 

After a few years in France, Lucas joined the Sarlat Rugby Team where he first met Dom Einhorn, the Founder, and CEO of the UNIQORN incubator-accelerator. Lucas immediately joined the incubator's rugby program and now works as Global Team Lead for the incubator, and two of its startups, FORMATION.GG and CXSports. 

A student of engineering, management, economics, and self-taught in nutrition and fitness, Lucas has always had a very keen interest in business, entrepreneurship, and personal development.


  • Startups
  • Entrepreneurship
  • Rugby
  • How to scale the community membership and engagement via digital & traditional marketing.
  • How to help each sports club “David” become a Goliath through an integrated combination of services and technology.




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